What is SEO? And why does your website need it?

SEO is the practice of enhancing a website’s visibility on search engines like Google with the ultimate goal of driving organic (non-paid) traffic.

UNDERSTANDING SEARCH ENGINES.

Before delving into SEO, it’s important to understand the role of search engines. Search engines act as the gatekeepers to the internet, indexing and ranking web pages based on relevance and authority. When a user enters a query, the search engine uses complex algorithms to display the most relevant and authoritative results. SEO is essentially a set of strategies and techniques designed to optimize a website’s content and structure to align with these algorithms, thereby improving traffic from search results.

STEPS OF OUR PROCESS

Keyword Research: The Foundation of Effective SEO Strategy

Keyword research is a foundational SEO (Search Engine Optimization) practice that involves identifying and analyzing search terms that potential customers enter into search engines to find information, products, or services related to your business. This insight is crucial for your website’s SEO and other marketing strategies.

ON-PAGE SEO: OPTIMIZING YOUR WEBSITE FOR SEARCH ENGINES

On-page SEO is a critical component of SEO strategy, dedicated to optimizing individual web pages to enhance their visibility and ranking in search engine results. This process encompasses refining meta tags, headings, content, and images to make the pages more attractive to search engines. Furthermore, on-page SEO extends to include elements of technical SEO, such as enhancing website speed, resolving crawl errors, generating an XML sitemap, and implementing structured data markup, all of which contribute to a more efficient and search engine-friendly website.

OFF-PAGE SEO: AUTHORITY BUILDING (LINK BUILDING)

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Links are a crucial factor in how search engines like Google rank websites. A higher number of quality links pointing to your website can significantly improve your site’s visibility and ranking in search engine results pages (SERPs). Effective link building can also help establish your brand as an authority in your niche, contributing to broader brand awareness and credibility. My team can get you links from sites like Business Insider, Forbes, multiple universities, and even Google itself 🙂.

How Can We Help?