Challenge:
When I (Art Denisenko) began working with testRigor as a marketing advisor, the website had just 17 monthly visitors and wasn’t generating any new business from organic Google search.
Another challenge was that competitors dominating Google’s first page were well-established, highly authoritative websites, which made it feel nearly impossible to compete.
Results: Growth to 60K Monthly Targeted Visitors
Solution:
It all started with building a solid website foundation. The goal was to create a fast-loading site capable of handling high volumes of traffic. From there, I focused on implementing best practices to maximize conversions – ensuring that marketing efforts were efficient and effective. This included optimizing key elements such as clear calls to action, customer testimonials, case studies, and other trust-building components to turn as many visitors as possible into customers.
Throughout the process, I had to refine the strategy several times. As AI grew in importance, I adapted by optimizing the site to be included in AI-generated “overviews” in Google and ChatGPT.
This success wasn’t the result of SEO alone. As a lead manager, I played a key role in driving multiple marketing initiatives forward. Over time, this led to me taking on leadership of the entire marketing team, beyond just SEO. If your team needs strategic marketing guidance to scale effectively, don’t hesitate to reach out. I’m here to help.